Why do we use "Dear Valued Customer" on letters even though a personalized letter receives more attention?.
FIRST IMPRESSIONS ARE ALMOST IMPOSSIBLE TO CHANGE FULL
Why are we often satisfied with a one or two color brochure, even though full color is known to attract far more attention?. Businesses select street and building addresses for company offices because they send "the right message" - they are believed to make the right impression.Įven though we acknowledge the role a first impression can play in making a sale, signing on a new client or walking away with an order, we often come up blank when it comes to other issues. What is true about first impressions of individuals may be equally significant for companies. As soon as they opened their mouths, we could tell …"? How often do we hear someone say, "From the very moment I met her, I knew …" or, "They didn’t have us fooled for a minute. Walk into an auto dealership to look at a car and you are immediately turned off by a pushy salesperson. They reduce anxiety and allow us to move through the day with less stress. The answer is simple - first impressions work. If we know such conclusions may be questionable, why do we persist in making snap judgments that are virtually impossible to change? Armed with extremely limited information, we often come to conclusions that are instantly indelible. It isn’t only making them that gets our attention, of course. In some ways, it is difficult to understand why we place so much importance on first impressions. Why all the concern with first impressions? Why do we believe that the first contact makes a difference? Is it true that no one gets a second chance at making a first impression, or is that just popular business lore? We seem convinced that almost everything rides on making a correct first impression: "Did we put our best foot forward?" "The first meeting is always pivotal. In critical situations, everyone’s antennas are up, super sensitive to even the most inconsequential signal. Business is all about first impressions - both making them and responding to them.
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